FCA has banned a range of adverts for motor finance issued by Rix Motor Company Limited. The ads, variously:
- did not include representative examples of the costs of credit, or included them in a way that made them unlikely to be seen;
- did not make clear whether consumers would be dealing with the firms in its capacity as a broker or a lender; and
- did not specify the name of the firm as it appeared on the FS Register.
FCA had previously identified similar failings in different advertisements.