ASA rules on RAPR prominence in TV ad

The ASA has published a ruling which upheld a complaint that the representative APR (RAPR) in an advertisement for Sunny Loans was insufficiently prominent. 

The advert’s ‘incentives’ that triggered then requirement for the RAPR were the lines ‘At Sunny they don’t charge fees at all’, and ‘Loans with no fees from £100’, delivered in voiceover and large on-screen text. While the RAPR was displayed in prominent large font for 17 seconds, it was insufficiently prominent in comparison to the incentives, in part because it was on-screen only.