The FCA has today launched its PPI campaign with a television advert in order to raise awareness of the two year deadline to make a complaint about payment protection insurance.
The deadline, which has been introduced by the FCA in order to prompt people to check whether they had PPI and whether they want to make a complaint, ends on 29 August 2019.
The advert features an animatronic model of Arnold Schwarzenegger’s head urging people to make a decision about making a PPI complaint before 29 August 2019. According to Andrew Bailey, Chief Executive of the FCA, the aim of the campaign is to “cut through the noise on PPI” and urge people to act now before the deadline.
The campaign will appear on TV, online and on outdoor advertising across the UK over the next two years.
The FCA has also established a new dedicated phone line to assist customers with PPI queries to coincide with today’s start of a new basis for complaining about PPI. From today, if a customer previously complained about PPI and had their complaint rejected, they are entitled to make another complaint to see if they are entitled to compensation if the provider earned a high level of commission from selling PPI.